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Daniel Benton

Hi I'm Daniel Benton General Manager of Search at Salmat Digital

Daniel Benton's Background

Daniel Benton's Experience

General Manager - Search at Salmat Digital

March 2012

Head Of Search at Salmat IDR

July 2011 - March 2012 | Sydney Australia

Following on from Salmats acquisition of Returnity / Found Agency and other Photon Group entities in late 2010, I was appointed as the Head of search within the newly formed Salmat IDR with a remit to integrate the team, build out our search capabilities and grow the business. Key achievements included: - Integration of the Found Agency / Returnity search team into Samat IDR - Managing and mentoring the search team through multiple integrations - Retaining the majority of the legacy client base across the integrations - Managing finance and forecasting at a business unit level - Growing revenue and gross profit through continuous commercial turbulence while having no market presence - Collaborated in my role as a member of the senior management team to create a clear strategic direction for Salmat IDR - Development of the search team capabilities and bandwidth by spearheading a number of strategic hires from competing agencies which grew the team from 4 to 8 FTE’s over the space of 9 months - Lead business development efforts yielding a number of wins including Perpetual, Peeptoe Shoes, Holiday Specialists, Pillowtalk.com.au, Student Edge, The Loop and Michael Hill - Delivered training to up skill and cross skill the client services team on the search offering - Developing the IDR SEM product offering through the selection and migration to an enterprise SEM management platform - Successfully overseeing the shift to content driven link acquisition tactics within the SEO team - Developing and productising social SEM (Facebook / Linkedin) campaigns - Streamlining billing and finance systems - Contributing content to nascent PR efforts

Director of Search & E-Commerce at Returnity

July 2010 - June 2011 | Sydney Australia

Tasked with driving the search and e-commerce team integration from Found Agency into Returnity, key deliverables included: Day to Day management, mentoring, training and support of the search & e-commerce team. Driving revenue, operational efficiencies and bottom-line results.Working towards exceeding agreed targets and division performance criteria. Actively managing the division P&L and monitoring OPEX & CAPEX vs budgeted targets. Scoping, developing and managing the execution of tailored SEO, SEM, Performance media and web dev strategies that deliver a positive ROI for our client base. Managing and developing key client relationships to drive organic growth.Actively researching emerging trends within the shifting search, social media and broader digital landscape to ensure Returnity’s clients are well placed to capitalise on new opportunities.Leading strategic business development efforts and identifying new and intra-department / cross sell opportunities.

Senior SEO consultant at Found Agency

April 2007 - June 2010

Delivery of search engine optimisation consulting services across a range of projects, with a focus on medium to large clients. Management of high level key account relationships. Ongoing development of online marketing strategies with a specific focus on traffic acquisition from search engines. Managing the compilation, production and analysis of SEO reporting and analytics.

Business Development at Found Agency

May 2006 - April 2007

Business Development Manager within a search engine marketing agency.The core focus of my role is helping a mutlitude of businesses acheive their marketing objectives by effectively running paid search campaigns (PPC) and providing high level search engine optimisation consultancy (SEO) services.

Premium Media Specialist at Sensis Pty Ltd

February 2005 - September 2005

Online Business Development Manager at Sensis

2003 - 2005

Daniel Benton's Interests & Activities

Search Engine Marketing, Search Engine Optimisation, Multi Channel Marketing, E-Commerce, Attempting to be a good parent and Husband, Surfing, travel and generally enjoying life.

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